GymsinLondon.com is an interactive guide to fitness in London.

Milk launched the GymsinLondon.com website in 2009 in response to market research carried out in the Leisure industry. The site is driven by an extensive public relations campaign with in-house journalists and copy writers creating content on new and emerging topics.

A comprensive search engine optimization strategy also ensures www.gymsinlondon.com is on the first page for search terms such as Gyms in North London and other related terms.  The site also achieves broad coverage across Google adwords and other PPC platforms.

 The site offers free listings for all gyms and health clubs in London, as well as enhanced listings for advertisers.