| Marmalade Jewellery |
The conceptual re-design focussed on the personality and quirky nature of the Marmalade brand, bringing these elements to life through colour and Flash elements. Click here to view project slideshow A key requirement was to maximize usability on the site by reducing the number of clicks required for users to reach their target content. This is illustrated on the product gallery sections where a user need only hover over the thumbnails to see full image, along with pop up description. The watercooler content on the site - such as games like PacMan, Snake and Frogger - add some 'stickiness' to the online experience. Also an easy to use content management system ensures the client can update content easily and frequently, improving the site experience. |

